Write a keyword-rich introduction about content

Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. It's not that keyword text doesn't matter, but starting with a focused content strategy will help you identify audiences …

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Warning: These mistakes could destroy your reporting

When you request a link, you have something to offer in return: a link back, which is called a reciprocal link. SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational …

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Numerous ideas for social media

If you want to improve your ranking, you have to curate unique content to support the borrowed content. DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. Instead of advertising each local brand with a …

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The reason everyone loves sitemaps

For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. Search engine optimisation is always evolving. It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page …

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Analyse your existing metrics

The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the …

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Taboos about citations that you should know

40% of all sales could be online by 2020. By using Google Webmaster Tools or some other type of free online tool to help determine how fast your website loads, compared to your competition, is an important step in the ranking process. Find a bad hosting provider, install WordPress on …

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Actionable tips on comment spam and Instagram

The contemporary trend includes some more services along with optimizing a website and search engine marketing. Effective integrated marketing communications ensures a brand's target audiences hear the same message across all traditional and new media channels. Content that circles endlessly around a single topic undoes the hard work that went …

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How to reinvent ROI without looking like an amateur

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor's websites. Needless to say, learning how to use these tools is extremely important. Link baiting is another popular way of promoting your site. If …

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Let's follow duplication best practise

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. Here are several benefits it can …

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Things to avoid when dealing with search queries

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that …

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Useful tips from experts in long tail search

Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. In business-to-business markets, brand equity influences selections in the buying decision-making process. Hungry people tend to pay closer attention to advertisements and other information about food …

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What everyone ought to know about link bait

Robots.txt files are always located in the root folder with the name robots.txt. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. People can use a site like Scoop.it to aggregate their own …

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