Self-publishing Parasite SEO based purely on text links

Then your rankings don't really matter. With all that said...SEO is still all about content and links. Without amazing content, you'll never get links. And without links, you won't crack the first page. In this digital era where everyone is moving towards digital marketing and its new evolving techniques …

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Lessons I've learned from splogs

If you want people to hang around your site, or make the purchases, your site should load in lightning speed, otherwise the users will not even give a second thought in jumping on to your competitor's website. The internet gets the most angry when it feels lied to. Remove less …

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Warning: These mistakes could destroy your reporting

When you request a link, you have something to offer in return: a link back, which is called a reciprocal link. SEO's journey to a technicality driven practice of giving priority to the subject-matter elucidates how content marketing fits the bill. As the web is becoming more interactive and conversational …

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Numerous ideas for social media

If you want to improve your ranking, you have to curate unique content to support the borrowed content. DA is created by combining more than 40 individual signals which are tracked and measured by Moz, many of which are Moz's own inventions. Instead of advertising each local brand with a …

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Clear and unbiased facts about keyword stuffing

Breadcrumbs are used to tell users where they are within a site. What if it fills them with confidence that they're in good hands? The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. I'm on the lookout for an incredible …

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One important aspect is meta tags

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. Businesses consider social media a key element of their SEO strategies. Just imagine a situation where you have a great article with a boring headline that doesn't trigger emotions or …

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Expand your nofollow links as necessary

Google's mission statement is to organize the web. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely as possible to high authority sites. Using the terms from cognitive mapping, these brands have …

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What are the advantages of social media on today's web?

. Try putting into Google search terms related to your business, its products and services. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Your ability to rank well is not just dependent …

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Learn from these mistakes before you learn about keyword stuffing

Consider adding this to your terms when working with affiliates and other vendors, to ensure that you have legal coverage. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. The same scenario occurs in international markets …

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Using SEM strategies like the pros

You can also use multiple IP addresses on the same box if you want to host multiple domains with their own separate IPs. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google …

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What can Twitter teach you about 301 redirects

Search engine algorithms assess the relevance of your page to any particular keyword by the content on your pages. Brand infringement remains both a domestic and international problem. In a time when attention spans are shorter than ever, you'd expect that shorter and easier to read posts would be winning …

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Learning about organic links

Site owners must focus on the quality of the backlinks rather than number of backlinks. Quality links mean links from a relevant site with a higher authority. Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is …

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The mysterious world of gateway sites

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If …

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Succeeding in SEO means paying attention to plugins

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn't a trick. It isn't something your web developer can do for you. To that point, pages with short content that does not help website visitors at …

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Be yourself and not your keywords

Your website should be designed with your visitor in mind. Nobody wants to wait a long time for a page to load, and slow site speeds will tempt visitors to visit a competitor's page. Although Google's search results are provided at a page level, Google also likes to have a …

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Don't forget backlinks

Have An Effective, Personalize Outreach Template Now that you have a better understanding of domain name extensions, we can shift gears to buying domains. All sites require inbound links to get recognized by search engines. It's rare these days that you'll rank well without at least a few inbound links …

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Never underestimate the influence of canonical URLs

There's a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. What pivotal role does communication play in …

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The site submissions mystery revealed

Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. Pick a niche that has a large enough appeal to give you a big market but at the same time, pick a niche that won't be too competitive for …

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The reason everyone loves sitemaps

For those SEO agencies and professionals who have been watching closely, the signs have been there for some time. Search engine optimisation is always evolving. It can affect a website negatively if too many Google AdSense links or too much advertising is placed in the visible area of the page …

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Analyse your existing metrics

The cognitive mapping process explains the knowledge structures embedded in a person's long-term memory. Understanding SEO is crucial to significantly increasing your traffic and brand awareness. When Google returns its search results, it produce two types of results: organic results and paid results. Organic search results most closely match the …

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Who else wants to enjoy white hat SEO

In organic search, you don't have to continually pay to be seen, and once you've reached the first page of Google (and you have quality content and a trustworthy site), you'll often stick there for a long period of time (depending on the amount of competition). Ask your designer about …

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Make a good use of RSS feeds

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to …

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Taboos about citations that you should know

40% of all sales could be online by 2020. By using Google Webmaster Tools or some other type of free online tool to help determine how fast your website loads, compared to your competition, is an important step in the ranking process. Find a bad hosting provider, install WordPress on …

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Protecting Your Content

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. Search behavior is always changing, so search engine companies keep improving their algorithms. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. This is …

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Design + web 2.0 = Greatness

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. Universal search. The convergence of SEO and content has been …

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Why most people will never be great at gateway sites

On the other hand, they will be missing for search engines. By regularly auditing your - or your client's - sites, you can get a good feel for what you still need to do to improve SEO. Ask your developer to create a list of redirect URLs . Always link back to vendors …

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Why citations matter

SEO - an acronym that can strike fear into website owners! Why? Because having an attractive website is just a first step. Beauty is, as they say, in the eye of the beholder and your visitors will be looking for an attractive and informative web site. Search Engines, however look for …

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Carve out time for concentrating on non reciprocal links

Annotation-worthy examples include a product or campaign launch, a new speed fix, etc. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. If your page …

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