More importance is given to backlinks

Google has told the SEO community time and time again that social media signals have no impact on search rankings that that social is not a direct ranking signal. Instead, work a small number of relevant keywords into the copy without going overboard in order to give your users the …

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Never changing web crawlers will eventually destroy you

SEO can be defined as an aggregate of all the work necessary to produce a high volume of referral hits from search engines, web directories, and other websites, with the ultimate goal of making the website popular. Every site has at least a few internal links because you have to …

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Quality over quantity when it comes to inbound links

When you have the structure for your future copy in front of your eyes, it's easier to decide what to do next. Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let …

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Revise your old content and update it

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what's working for them to one's own …

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SEO content curation best practice

Keyword density is a tireless SEO myth. What is your selling point? As Google continues to prioritize the user experience in its algorithm, this data can become critical. It's one thing to provide a list of items that generally lead to a better user experience (like we did above), but …

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The professional approach to splogs

Make sure all your website images have alt tags to describe them to search engines. If you're choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. The …

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The secret behind anchor text

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Although the nature of link …

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Things to avoid when dealing with search queries

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that …

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Things your competitors know about html

Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

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Useful tips from experts in long tail search

Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. In business-to-business markets, brand equity influences selections in the buying decision-making process. Hungry people tend to pay closer attention to advertisements and other information about food …

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What everyone ought to know about link bait

Robots.txt files are always located in the root folder with the name robots.txt. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. People can use a site like Scoop.it to aggregate their own …

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Why has onsite SEO been so popular?

cause a few issues. Avoid adding unnecessary extensions at the end of URLs. For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along …

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