The secret behind anchor text

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Although the nature of link …

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Things to avoid when dealing with search queries

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. Whether you're blogging to improve your business' rankings in the search engines, or because you want to share your personal life online, then you need to make sure that …

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Things your competitors know about html

Google does everything in its power to reduce the effectiveness of black hat SEO and discourage disreputable agencies from using this type of strategy. However, while the use of black hat SEO to promote a website is decreasing in popularity, using negative SEO tactics to attack other sites is increasing …

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Useful tips from experts in long tail search

Accordingly, the search results on one search engine will likely be different from the search results on another search engine, even for identical keywords. In business-to-business markets, brand equity influences selections in the buying decision-making process. Hungry people tend to pay closer attention to advertisements and other information about food …

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What everyone ought to know about link bait

Robots.txt files are always located in the root folder with the name robots.txt. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. People can use a site like Scoop.it to aggregate their own …

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Why has onsite SEO been so popular?

cause a few issues. Avoid adding unnecessary extensions at the end of URLs. For instance, in many Asian countries, white, not black, signifies death; red, not green, symbolizes prosperity. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along …

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