When you add a new page to your website under the blog section, for example, you add a 'slug' onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page The motive of any business …

Marketing experts know that a company's communications should speak with a clear voice. Advertising and marketing face a rapidly shifting landscape. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is …

40% of all sales could be online by 2020. By using Google Webmaster Tools or some other type of free online tool to help determine how fast your website loads, compared to your competition, is an important step in the ranking process. Find a bad hosting provider, install WordPress on …

Give your website another run-through with Googlebot as your user agent and see if your website displays content other than the content shown as a default user agent. Viral marketing messages include advertisements, hyperlinked promotions, online newsletters, streaming videos, and games. Creating great content may even help you to rank …

External, or outbound, links indicate that you are well aware of the topics you're writing about, to the extent that you're ready to use further sources to support your content. It's more useful to link to reputable sources, as these links have bigger credibility. A general rule to follow when …

In relation to a website, Off-page SEO are the amenities pointing back to your website enticing Google and users to flock to your impeccable, built from the ground city (depending on the nature and aim of your website). A popular practice, and thought to be best for SEO, is to …

Ranking highly for search terms which are known as keywords increases the visibility of a website and leads to a higher number of visitors to the actual website. To have a sound SEO system you must have a good SEO strategy in place. When you are brought on to handle …

While companies may take advantage of in-house resources, many also outsource specific functions, such as writing, filming, recording, and editing advertisements. If the domain is not renewed within the 40-day period, the domain enters a domain redemption cycle that lasts for another 30 days. Here are several benefits it can …

On-page content is a critical component of on-page SEO. Content is what the search engine crawlers need to associate your page with a set of keywords and/or key phrases. Without it, crawlers are left in the dark as to what your page is about. Although the nature of link …