Succeeding in SEO means paying attention to plugins

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn't a trick. It isn't something your web developer can do for you. To that point, pages with short content that does not help website visitors at …

more ...

Make a good use of RSS feeds

In the same way that it takes time to improve your SEO rankings with improvements built up over time, the reverse is true for when you stop optimising your website. At first, your rankings will continue as before but over time you'll notice that your website rankings will start to …

more ...

Protecting Your Content

You do not have to become an information or data scientist to keep up on discovering every traffic-gaining source possible. Search behavior is always changing, so search engine companies keep improving their algorithms. Organic search results have traditionally enjoyed more trust, especially among more experienced and Internet-savvy people. This is …

more ...

I bet you didn't know this about LSI

Most of a SEO-based budget will rely on content development. User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive …

more ...

Aligning your goals in relation to keyword research

There's so many different types of sites, different ways that you can optimize, different types of optimizations you can try to achieve from different page rankings and different styles of search results. When you think about hackers breaking into your website, what images come to mind? In all likelihood, you …

more ...

Consistent doesn't mean identical. when you're discussing anchor text

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

more ...

What everyone ought to know about link bait

Robots.txt files are always located in the root folder with the name robots.txt. In these cases, marketers depend on IT (usually web development and infrastructure teams) for publishing their content, for site maintenance, and so on. People can use a site like Scoop.it to aggregate their own …

more ...